Tag: Google Analytics

BigQuery dbt Google Analytics Paywall April 13, 2026

Solving The GA4 BigQuery Export, Once and For All - How to make the painful challenges posed by one of the most infuriating data structures of all time… simply disappear.

Big Data BigQuery Google Analytics March 30, 2026

Importing Data into BigQuery Shouldn’t Be This Hard - BigQuery handles petabytes - but importing a simple CSV still feels harder than it should.

Google Analytics Paywall March 30, 2026

Query Your Google Analytics 4 Data with AI: Natural-Language Web Analytics with an MCP Server - Finding the right report in GA4 can sometimes feel harder than doing the analysis itself. Google’s official GA4 MCP Server changes that by….

Google Analytics Paywall March 23, 2026

The Secret Weapon for GA4: Level Up Your Data Analysis with Query Explorer - 🚀 Accessing raw data through the GA4 API is a game-changer in many areas, from campaign optimization to user behavior analysis. In this….

BigQuery Google Analytics March 16, 2026

Latest Updates on Google Data Analytics (February 2026) - The highlights of the updates on BigQuery, Looker Studio, Google Analytics (GA) & Google Tag Manager (GTM). By Alexander Junke.

BigQuery Google Analytics March 16, 2026

So You Think You’re a BigQuery Power User - This article unveils several powerful, often-overlooked features in BigQuery's GoogleSQL that significantly streamline query writing. It demonstrates how new syntaxes, such as `GROUP BY ALL`, `UNION ALL BY NAME`, chained function calls, and `ANY_VALUE(x HAVING MAX y)`, make queries more readable, concise, and efficient for modern SQL development.

Google Analytics MCP March 16, 2026

Natural Language Analytics: How I Built a Google Analytics and Google Ads Assistant - What if anyone on your team could query GA4 and Google Ads data in plain language, without opening a single dashboard?

BigQuery Generative AI Google Analytics Feb. 23, 2026

Finally, BigQuery can explain its own table relationships! - Google Cloud's BigQuery has introduced a new "Dataset Insights" feature, now in Preview mode, which automatically visualizes and explains table relationships within a dataset. This tool leverages metadata, usage patterns, and AI inference to generate interactive graphs and suggested queries, drastically simplifying the understanding of complex data schemas.

BigQuery Google Analytics Paywall Jan. 18, 2026

Inside the Data Papers: Dremel. Welcome to Inside the Data Papers… | by Deepthi Indurthi | Jan, 2026 | Medium - Welcome to Inside the Data Papers Series. This is the second article in the Series. If you are interested in this subject, you can refer to….

Firebase Google Analytics Paywall Nov. 24, 2025

How to Set Up a Custom Firebase Auth Domain with Branded Emails (The Complete Guide) - Learn how to set up a custom Firebase auth domain and build Firebase branded emails for a clean, trusted sign-in experience.

BigQuery Google Analytics June 30, 2025

How to build a custom user journey GA4 report in BigQuery - Learn how to build a custom user journey report in GA4 using BigQuery! Step-by-step guide to analyze customer paths, optimize conversions.

BigQuery Google Analytics June 2, 2025

Analyzing Google Analytics 4 Storage Cost in BigQuery - Metadata analysis deployed as a reusable, open-source function, to give immediate insight into this increasing cost on your cloud bill.

BigQuery Dataform Google Analytics May 19, 2025

How I Optimized 70TB of GA4 Data in BigQuery Using Dataform - One way to handle when execution time becomes the bottleneck of a data pipeline with Dataform.

BigQuery Google Analytics Jan. 27, 2025

Querying and Filtering Nested and Repeated Fields in BigQuery - Explore methods for querying and filtering Nested and Repeated data in BigQuery — including complex data such as GA4.

BigQuery Gemini Google Analytics Dec. 16, 2024

Latest Updates on Google Data Analytics (November 2024) - The highlights of the updates on BigQuery, Looker Studio, Google Analytics (GA) & Google Tag Manager (GTM). By Alexander Junke.

BigQuery Google Analytics Oct. 28, 2024

Incredible BigQuery Extract Performance - Improving BigQuery export of Google Analytics data to Snowflake.

BigQuery dbt Google Analytics Oct. 21, 2024

How to standardize GA4 data with dbt - This article provides a guide to transforming raw GA4 data into a polished data mart using dbt. It covers setting up the GA4 to BigQuery connection, applying data transformations, and building refined tables for marketing insights.

BigQuery Google Analytics Aug. 19, 2024

Creating a Pageviews-Based Recommendation System Using GA4 Data in BigQuery - Introduction.

BigQuery Google Analytics Paywall June 24, 2024

Understanding the GA4 BigQuery Export Schema and Structure - A qualitative investigation into one of the weirdest data structures ever forced upon millions of innocent, unsuspecting analysts.

BigQuery Google Analytics Nov. 27, 2023

How to Flatten the GA4 BigQuery Export Schema for Usage in Relational Databases - This article aims to guide you through the process of flattening the GA4 export schema, making it compatible for use in relational databases outside of BigQuery.

BigQuery Google Analytics Nov. 20, 2023

GA4 Sessionization and Traffic Source handling in BigQuery - Answering questions like which acquisition channel the user came from, how to handle multiple sources within the same session.