Tag: Google Analytics

BigQuery Google Analytics Nov. 27, 2023

How to Flatten the GA4 BigQuery Export Schema for Usage in Relational Databases - This article aims to guide you through the process of flattening the GA4 export schema, making it compatible for use in relational databases outside of BigQuery.

BigQuery Google Analytics Nov. 20, 2023

GA4 Sessionization and Traffic Source handling in BigQuery - Answering questions like which acquisition channel the user came from, how to handle multiple sources within the same session.