Tag: Gaming

Data Analytics Gaming GCP Experience Official Blog July 1, 2024

Square Enix’s journey of building an AI-driven Customer Data Platform - Square Enix, a Japanese video game and entertainment company, built a customer data platform (CDP) with Google Cloud to enhance its first-party data strategy. The CDP, called Single Gamer View (SGV), unifies all of Square Enix's databases, provides marketing automation, and feeds data back into marketing platforms to drive fan engagement. SGV has helped Square Enix increase player engagement, enhance marketing ROI measurement, and improve work efficiency.

AI Gaming Official Blog May 20, 2024

Game-changing assets: Making concept art with Google Cloud's generative AI - This blog post demonstrates how easy it is for gaming developers to deploy generative AI services on Google Cloud, showcase the available tooling of Model Garden on Vertex AI (including partner integrations like Hugging Face and Civitai), and highlight their potential for scaling game-asset creation.